The Young Blood Taking Over London's Diamond District - Rule Britannia

Diamond Dreams a new Rule Britannia film, steps inside London’s secretive diamond district with King Hassan Kamara to meet the ambitious young traders reshaping one of the city’s most exclusive and traditionally closed off worlds.

A new generation of jewellers, watch dealers and entrepreneurs are finding their own way into the trade. Bringing new customers, new money, social media and a completely different energy, they’re turning a love of diamonds and watches into serious business and, for some, swapping one kind of hustle for another.
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