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3 months ago General
Nine and Foxtel are hoping NRL will become the golden game.
If they sign on the dotted line, a seven-year $5.3 billion broadcast rights deal will surpass the AFL as the most valuable TV product in Australian sport.
It comes even as advertising revenues on free to air plummet.
Chief business correspondent Ian Verrender joins The Business to explain the bidding war, and who will end up paying for the deal.
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