Starbucks South Korea to temporarily shut for staff history lesson | Asia News Week | ABC NEWS

Starbucks South Korea is taking the unprecedented step of closing all stores early on June 22 to conduct history training for its entire workforce, following a failed promotional campaign that triggered protests and a customer boycott. BBC reporter Jake Kwon explains to Asia News Week’s Yvonne Yong why the marketing event angered so many South Koreans.

0:00 Why is South Korean Starbucks facing backlash right now?
0:44 How did this mistake happen?
1:37 How have South Koreans reacted?
2:39 Do all Starbucks staff in South Korea need to take a history lesson?

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