The business of better shoes | That's Business with Alan Kohler

As a podiatrist, Anna Baird spent a lot of time thinking about feet. In 2008, she wanted to be able to recommend comfortable and fashionable shoes to her clients and when she couldn’t find ones she liked, she decided to make them herself.

In this episode, Alan Kohler sits down with Anna Baird, founder and CEO of Bared, to unpack the story behind one of Australia’s most distinctive shoe businesses.

They discuss the highs and lows of building a business from scratch, the realities of scaling a retail brand, the importance of customer loyalty and how Baird’s podiatry background continues to influence every pair of shoes Bared makes.

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00:00 Introduction
01:17 Starting the business
03:38 The first shoes
06:21 Finding a gap in the market
07:47 When the first shows weren't good
09:45 Early disasters building a business
11:38 Managing cashflow
12:23 Trying to make shoes in Australia
18:05 The importance of bricks and mortar stores
20:30 Meryl Streep wears Bared shoes to a launch
25:14 What's next for Bared?


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